First Name
Last Name
Email
*
Company
*
How do new users typically discover your project?
They don't — very few people find us organically
Mostly via social posts
Mix of social + community + earned mentions
Multiple channels working consistently
How consistent is your top-of-funnel content?
We rarely post content
We post inconsistently
We post weekly
We post consistently across multiple channels
How much does your content resonate with your ideal user?
Not at all
A little
Mostly resonates
Strong engagement from the right audience
How easily can someone join your community?
Unclear / no community
Easy but low engagement
Clear and structured
Easy, structured, and active
What happens after someone follows or joins?
Nothing
Occasional updates
Regular posts and updates
Strong onboarding rituals + engagement loops
How emotionally invested is your community?
Not at all
Low
Reasonable
Very strong advocates
How clear is your value proposition?
Very unclear
Somewhat unclear
Mostly clear
Extremely clear & differentiated
Can users explain what you do in one sentence?
No
Some can
Most can
Almost all can
How consistent is your narrative across socials, website, decks?
Not consistent
Somewhat consistent
Mostly aligned
Completely aligned
How easy is your onboarding or wallet connect flow?
Very confusing
Some friction
Mostly smooth
Extremely smooth
How many steps does onboarding take?
5+ steps
4–5 steps
2–3 steps
1–2 steps
Do users drop off during onboarding?
Yes, heavily
Yes, somewhat
Rarely
Almost never
What percentage of new users complete the first key action?
<20%
20–40%
40–70%
>70%
How guided is your “first action” experience?
Not guided at all
Some guidance
Clear guidance
Fully guided + tool tips + video walkthrough
How intuitive is your UI at the “first action” step?
Very confusing
Somewhat unclear
Mostly intuitive
Excellent UX
How clear is your pricing or token model?
Very unclear
Somewhat unclear
Mostly clear
Very clear
How many steps to convert?
Too many
Several
Few
Very few
What percentage of users convert?
<10%
10–30%
30–50%
>50%
How often do users return?
Almost never
Occasionally
Frequently
Very frequently
How strong is your community or governance loop?
Weak
Basic
Good
Very Strong
Do users share & invite others?
No
Rarely
Sometimes
Often